Rona Cherry Associates

 

“Rona Cherry knows what consumers want even before they do. She has an amazing ability to identify an audience and create the content that it craves.”

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Rona Cherry Associates is an independent consulting company specializing in strategy and media that helps health-based and medical non-profits and entrepreneurial companies. With more than 20 years in executive positions at Condé Nast, The New York Times Company and General Media, the company’s founder has worked with clients to refine their messages, strengthen brand identity, broaden media (and donor) outreach, create successful social media campaigns, and build awareness through effective media relations.

RCA’s experience and expertise, as well as its spirit of integrity and collaboration, has led to our reputation for excellence. We are committed to client’s business success and the quality of work we provide.

social media

Social Media Consulting

RCA helps you build and run a social media campaign that attracts and engages your target audience and strengthens the value of your brand.
Among our services:
Working in close collaboration with you, RCA evaluates the social media tools you’ve been using, determines how to improve your visibility on search engines, and creates relevant, high-quality content. We also monitor the activities related to your industry and company on major social media channels. We work to promote your business, enhance brand credibility with targeted audiences, and conduct regular updates to ensure we exceed your expectations. For more Information please
contact us >

Media
Placements

Our media placements dramatically build awareness for our clients and their projects across all platforms—radio, television, magazines, newspapers and the internet. A sample of recent placements include The New York Times, an interview on The Weather Channel, and a 45-minute podcast interview on WOR Radio's "Health Talk." Our clients press releases have been featured in a wide variety of outlets—from USA Today Topics and Radaronline to Beliefnet and Newsday.com; from Westchester Magazine, Cottages & Gardens, and NY Metro Parents to Boston.com, BravoTV.com and dozens of radio and television stations across the nation. For more Information please contact us >

Content Strategy
for Websites

A website is often the first impression your organization or business will make on prospective clients, donors, customers. But having a great looking website is not enough to make it effective. It needs to be easy to find, easy to use and it must provide quality content that engages your visitors, communicates your messages, and accomplishes your goals. RCA can serve as your web content strategist and editor.
Among our services: We analyze your existing site content; identify your target, focus on your goals; help organize site content; rework existing print materials for web; create fresh, new text; develop graphic and interactive content.
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Health &
Wellness

RCA’s founder is a nationally recognized journalist with particular expertise in health communications. With extensive management experience, she has served as Editor-in-Chief of several award-winning national health magazines (Fitness, Golf Digest Woman, Longevity) and has written for numerous web and print publications about preventive health, gerontology, nutrition, anti-aging, emotional healing, and alternative remedies. (Ladies Home Journal, Beliefnet.com, Vegetarian Times, RealAge.com, and others). She has also provided a wide range of consulting services for a variety of medically-oriented non-profits.
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