Rona Cherry Associates (RCA), formerly L&R Media Group, Inc., is a New York-based communications consultancy that specializes in strategic and hands-on project work for small and large corporate and not-for-profit organizations. With more than 20 years spent at Condé Nast, The New York Times Company, General Media, The Wall Street Journal, and Newsweek, the organization’s founder has developed and run award-winning publications, helped create content driven websites, and worked with non-profits to hone their messages and broaden their media (and donor) reach.
RCA’s services include digital and print content creation, strategic messaging, website development and social media marketing. Our experience and expertise, as well as our spirit of integrity and collaboration, drive our efforts, producing results. We are committed to client’s business success and the quality of work we provide.
Social Media Consulting
Social media allows you to build a relationship with a targeted audience of potential clients, donors, or supporters. By interacting with them and serving as a resource, you build your reputation and expand your market reach. RCA conducts social media audits in which we evaluate the social media tools you’ve been using, examine what your competitors are doing, then help you decide what your strategy should be.
Among our services: Content planning, creation; mentoring/training staff; promotional tie-ins; management of social media accounts. For more Information please contact us >
Non-Profit
Organizations
We love partnering with non-profits that are working actively to make the world a better place, focusing on education and awareness about a disease or affliction, funding research. With non-profit budgets often limited for promotion, media attention is particularly important. We’ve worked with a variety of clients—from national organizations to interfaith groups and regional health groups. We want the organizations that do good to do well.
Among our services:
We analyze communication efforts; consult on strategies to maximize visibility; create online or print press releases; improve website usability; produce awareness brochures, fact sheets, e-newsletters; social media optimization.
Website Content Strategy & Development
A website is often the first impression your organization or business will make on prospective clients, donors, customers. But having a great looking website is not enough to make it effective. It needs to be easy to find, easy to use and it must provide quality content that engages your visitors, communicates your messages, and accomplishes your goals. RCA can serve as your web content strategist and editor.
Among our services: We analyze your existing site content; identify your target, focus on your goals; help organize site content; rework existing print materials for web; create fresh, new text; develop graphic and interactive content.
Health & Wellness
RCA’s founder is a nationally recognized journalist with particular expertise in health communications. With extensive management experience, she has served as Editor-in-Chief of several award-winning national health magazines (Fitness, Golf Digest Woman, Longevity) and has written for numerous web and print publications about preventive health, gerontology, nutrition, anti-aging, emotional healing, and alternative remedies. (Ladies Home Journal, Beliefnet.com, Vegetarian Times, RealAge.com, and others). She has also provided a wide range of consulting services for a variety of medically-oriented non-profits.
More Information >