Rona Cherry Associates

 

“Rona Cherry knows what consumers want even before they do. She has an amazing ability to identify an audience and create the content that it craves.”

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Rona Cherry Associates (RCA), formerly L&R Media Group, Inc., is a New York-based communications consultancy that specializes in strategic and hands-on project work for small and large corporate and not-for-profit organizations. With more than 20 years spent at Condé Nast, The New York Times Company, General Media, The Wall Street Journal, and Newsweek, the organization’s founder has developed and run award-winning publications, helped create content driven websites, and worked with non-profits to hone their messages and broaden their media (and donor) reach.

RCA's services include development of digital and print content; working with organizations to advance brand identity; building awareness through press relations, social media and more. Our experience and expertise, as well as our spirit of integrity and collaboration, drive our efforts, producing results. We are committed to client’s business success and the quality of work we provide.

social media

Social Media Consulting

Social media allows you to build a relationship with a targeted audience of potential clients, donors, or supporters. RCA conducts social media audits in which we evaluate the social media tools you’ve been using, examine what your competitors are doing, then help you decide what your strategy should be.
Among our services: Running the day-to-day posting, monitoring and engagement across all social channels; writing, editing and repurposing content for social media; reporting on metrics, insights, and trends; mentoring/training staff; management of social media accounts; assisting in developing social media strategy. For more Information please contact us >

Media
Placements

Our media placements dramatically build awareness for our clients and their projects across all platforms—radio, television, magazines, newspapers and the internet. A sample of recent placements include The New York Times, an interview on The Weather Channel, and a 45-minute podcast interview on WOR Radio's "Health Talk." Our clients press releases have been featured in a wide variety of outlets—from USA Today Topics and Radaronline to Beliefnet and Newsday.com; from Westchester Magazine, Cottages & Gardens, and NY Metro Parents to Boston.com, BravoTV.com and dozens of radio and television stations across the nation. For more Information please contact us >

Content Strategy
for Websites

A website is often the first impression your organization or business will make on prospective clients, donors, customers. But having a great looking website is not enough to make it effective. It needs to be easy to find, easy to use and it must provide quality content that engages your visitors, communicates your messages, and accomplishes your goals. RCA can serve as your web content strategist and editor.
Among our services: We analyze your existing site content; identify your target, focus on your goals; help organize site content; rework existing print materials for web; create fresh, new text; develop graphic and interactive content.
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magazine cover

Health &
Wellness

RCA’s founder is a nationally recognized journalist with particular expertise in health communications. With extensive management experience, she has served as Editor-in-Chief of several award-winning national health magazines (Fitness, Golf Digest Woman, Longevity) and has written for numerous web and print publications about preventive health, gerontology, nutrition, anti-aging, emotional healing, and alternative remedies. (Ladies Home Journal, Beliefnet.com, Vegetarian Times, RealAge.com, and others). She has also provided a wide range of consulting services for a variety of medically-oriented non-profits.
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